When you hire a SEO Company you will be giving over your brand to another person to build. They may take your business to the next level, or they may find creative ways to inject your branding into unconventional methodologies of marketing. There are some standard forms of SEO that every company will follow through on, and then there are firms that go beyond the call of duty and make sure that their client is not just another brand, but it’s a juggernaut within the industry. There are a lot of unconventional marketing methods that you can follow through on, but many of them take a long time to really get a return on investment with. It’s for that reason that you may want to look at what some companies do to trump the traditional and engage the unconventional for traffic and leverage.
The Guest Posting World:
A SEO Company will not just find a random blog to post on, they will have a network of bloggers that they call upon to allow a bit of marketing muscle to show. This is one of the most important ways that you can move forward with marketing, but only if you know where to find quality blogs. You could always find blogs that will let you post on them, for a price. However, when you’re entrusting your optimization to a larger entity, you expect them to do more than just post a random update on some site. This may seem unconventional to some, but it’s a standard that many internet marketers chase. The reason why this becomes a clever opportunity is because you will be able to gain market share through another person’s branding. The key here is to find the right places to post content and do it often enough to remain relevant. The average webmaster can’t do this. You’ll find that a good deal of strategy goes into this, and you will find that a great deal of income and traffic can be generated through effective posting.
Sponsor Events (Real Events):
Whenever a company wants to launch anything, they do it big. They usually go with a party and they make sure that everyone knows about it. Look at large scale corporations like Microsoft, Apple, and others and you’ll see that there are a lot of launch parties thrown for their products. As a small business owner or a website, you may not have the income to leverage this, but you may be able to gain sponsorship opportunities and even networking options if you have the right connections. Hiring a SEO Company will give you the opportunity, because they will most likely have relationships built with large companies. All it takes is for your brand to be emblazoned on all collateral for an event, and you have an unconventional offline method for gaining traffic to your site. This may not immediately translate into a flood of hits, but over time, people will recognize the brand and search for it online, and that’s where you’ll hook them.
Focus on Branding At Every Stage:
Brand recognition is one of the most powerful things that you can do with content marketing. Whether you hire a SEO Company to do this for you or you’re constantly chasing your own branding, you should always consider what you’re doing when online, offline and any given time. Whether you’re sending emails, or you are on social media, there should be an attention paid to branding so that you will be able to engage anyone at any given moment. This may sound unconventional, but it’s worthwhile and it’s often times the one thing that many individuals forget about when they are isolating a DIY strategy for optimization. You will want to make sure that a personal brand is always at the forefront of your work, as that will make sure that you are not forgotten in the shuffle of constant updates, and frenetic paced optimization elements.
Guerilla Marketing Tactics:
Some tactics will seem guerrilla in nature. The focus will be offline instead of online, and it will be interested to see what some companies will do. For instance, in the past there was a major brand that utilized a professional SEO Company to get them more market share in certain niches. The company took business cards from the client and placed them strategically within many bookstores. They placed the card within books on a variety of topics, magazines, and more. This, over time, paid off dividends and not one person complained about it within the stores that they were in.
This sort of marketing practice is not the main goal of a company that you hire, but it’s an unconventional way to market a website outside of the online world. It’s this sort of unconventional role that many websites find themselves in and it could very well be the one thing that you’re missing overall.
The one factor that you should understand about all of this is that it takes time. No matter how much time you spend on things personally, you will always be trumped by professional grade solutions. They have more experience, time to spend on these things, and will execute well over time.
ExplodeSEO is the SEO Company that specializes in organic Google SEO Services.